Congratulations

As an environmental consultant, I used to write "triple bottom line" case studies for businesses, showing how they were saving resources, reducing pollution, and boosting the economy. I now see that these case studies weren't telling the whole environmental story, so I've updated one of them here.

The real win-win requires us to permanently reduce emissions. That means that the cost savings of reducing waste or being more efficient must NOT be re-invested in economic growth, otherwise the emissions simply come out in a different sector of the economy.

That's the only way we'll actually reduce environmental impacts and keep the planet a habitable place to live and thrive. We don't need triple bottom line accounting. We need a just and equitable degrowth.

Image Footnotes:

1) https://www.ideals.illinois.edu/handle/2142/48896
2) https://www.epa.gov/energy/greenhouse-gas-equivalencies-calculator
3) based on 2021 flight prices
4) https://www.airmilescalculator.com/distance/atl-to-fco/
5) https://www.carbonindependent.org/22.html