Plain Language

In over two decades of environmental work, I have used every eco-adjective on this graph to communicate sustainability concepts. Nowadays I aim to be in the top right quadrant as much as possible! Here's how this brainstorm graph works:

↔ the x-axis spans from "Planetary Destruction" to "Actual Sustainability" describing the degree to which the concept points toward real, global reductions in environmental impact

↕ the y-axis spans from "Confusing" to "Plain", describing the level of clarity communicated by the word